objective
Due to past conflicts in the region, our main objective was to position Jordan as a safe destination for tourism.
project
We took Riachuelo store to film and photograph a collection in Petra, Jerash, Dead Sea and Wadi Rum.
results
The destination was highlighted in 181 shop windows
600 thousand printed catalogs
Prime time TV ad
“Primavera Verão” hotsite with 123,385 visits
Creation of Jordan hotsite with 1,870 page views
Jordan's Blog Station posts with over 18,300 views
YouTube video with 395,094 views and making of on YouTube with 11,118 views
