Representative for South and Central America since 2008
Las Vegas is known as the entertainment capital of the world, with a variety of great productions, original Broadway shows and Cirque du Soleil shows, not to mention the resident artists of the caliber of Aerosmith and Lady Gaga and the lively nightlife with DJs like Armin van Buuren and Steve Aoki. All of this involved in a vibrant atmosphere, with hotels that in themselves are already an attraction: majestic and bright, bring much more than just lodging. The city is also known as a gastronomic destination, with restaurants awarded with Michelin Guide, AAA Diamond and Forbes certifications. Another great attraction of the place are the several shopping centers and outlets located on and around the Strip.
objective
Raise awareness about the destination and place Las Vegas as an innovative and disruptive city, where artists can create and be inspired.
project
Las Vegas invited four world-renowned artists to create a virtual reality world that represented their vision of the city. One of the artists was the Brazilian Adhemas Batista, who came to Brazil to promote his creation. For the exhibition, for three days we placed two thematic containers equipped with virtual reality glasses at Avenida Paulista.
results
A huge turnout of the population
Direct connection between the Las Vegas brand and the Brazilian public
