objective
Largest commercial airplane ever made, the A380 was about to start operations in Brazil under Emirates flag. The airline wanted to attract attention to the daily flight from São Paulo to Dubai and generate spontaneous media with the launch.
event
The event at Guarulhos Airport (GRU) registered a very high number of attendees, with more than 80 participants and more than 25 journalists from hard news, TV, online, offline, portals, aviation, tourism and economics, in addition to government and political leaders . After the welcome celebrations, we conducted individual interviews with EK executives and also coordinated a guided inspection inside the aircraft.
