Representative for Brazil since 2009
Loews Hotels group is the owner and / or operator of hotels and resorts in the United States and Canada, with properties located in large urban centers and tourist destinations from coast to coast. The Loews portfolio features exclusive properties that go beyond Four Diamond accommodation standards to delight guests with extreme comfort and integration with the community where they operate, bringing a unique travel experience.
objective
Promote Loews Hotels properties in the United States and Canada to the Brazilian public through the main Brazilian luxury digital influencers.
project
We invited the top ten luxury influencers in the country to a lunch offered by the executive director of International Sales at Loews Hotels. Each influencer received a gift card to experience two nights at one of the Loews Hotels properties.
results
36 photos, videos and Instagram stories were shared by influencers with their followers, promoting Loews Hotels to an audience of over 2.4 million people. Some influencers redeemed gift cards and posted on their social media channels about the experience at Loews hotels.
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