PR Agency for Argentina since 2016
Vail Resorts is the leading operator of mountain resorts in the United States. The company operates nine mountain resorts and two urban ski resorts, including Vail, Beaver Creek, Breckenridge and Keystone, Colorado; Park City, Utah; Heavenly, Northstar and Kirkwood in Lake Tahoe, in the California and Nevada area; Perisher in Australia; Afton Alps in Minnesota and Mt. Brighton in Michigan. Vail Resorts operates and manages a collection of fine or casual hotels through the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo.
objective
Create awareness about the destination Vail and Beaver Creek, not only in Buenos Aires vehicles, but also in the media from Rosario and Córdoba, the two most important cities in terms of population after Buenos Aires.
project
We organized a press trip with Lonely Planet magazine (Buenos Aires), La Capital newspaper (Rosario) and Comercio y Justicia newspaper (Córdoba).
results
Prints
Lonely Planet: 20.000 / +20K (IG)
La Capital: Circ 41.000 / UMV 2.025.200
Comercio y Justicia: Circ 10.000 / UMV 33.000
